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In a World of Goliaths, It’s Good to Be a David

Feb 4th, 2019 by Martha D'Adamo

The nutritional supplements market has changed dramatically over the last 25 years, and nothing illustrates this more dramatically than an infographic showcasing 14 mega-corporations that own the major supplement brands.

When we first started making supplements, the industry was smaller and dominated by independently-owned companies, “mom and pops” who were trailblazers in the field. Everyone knew one another, and there was a true sense of a shared vision for educating the public about natural products and the promise they held for improving one’s health and quality of life. Of course, there was always a little competition, but we were rooting for each other … we were a merry band of “Davids” in a world of “Goliaths.”

Fast forward 25 years later, and the nutritional supplements market is a big business with huge financial potential, a fact reflected in the amounts of money poured into it by the “big guys.” Lots more Goliaths and fewer Davids, mostly due to the sheer cost to source, produce and market products. It’s no longer about shelf space in stores, it’s about who has the bigger Google AdWords budget and social media platforms.

We are fortunate that we have Peter as our visionary and guide, as all of our products are unique, one-of-a kind formulations that are the pillars of personalized nutrition. We are committed to quality in raw ingredients sourcing and hold the highest of standards in our GMP manufacturing. This was demonstrated in a recent visit by the FDA, which conducts site visits at nutritional supplement companies. They took samples of several products and assayed the ingredients. The key ingredients were actually detected in amounts 7-10% higher than those reported on the label, which impressed the inspector. Not bad for a small company! On top of all of this, we have unparalleled customer service and support. All of our efforts are reflected in our relationship with our customers, who are brand-loyal and deeply committed—many of whom have been with us since the day we launched.

Peter continues to spearhead new software technologies that blend nature, science, data and personalization into unique offerings. No other diet, lifestyle or health software programs are designed and coded by a naturopathic physician, who knows not only the science but also what is needed to transform the healthcare industry.

We are nature inspired, data driven and dedicated to our customers and followers who show courage and commitment every day as they seek to improve their health and well-being. And we are powered by Peter, our modern-day David, who inspires us every day.

Martha D'Adamo