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The diet that knows you best.

The key to your individuality lies in blood type. Your ABO profile helps you understand why certain foods are Right 4 Your Type® and others are not. It provides insight into how you can best handle stress, manage weight and plan strategies for overall health and well-being.

Welcome to the world of personalization, where you can finally be you.

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Know you.

3 Simple Steps to Get You Started

  1. Know your type.

    Don’t know your blood type? Find out in under 10 minutes with our home blood-typing kit.

    Find out your blood type ➝

  2. Know your foods.

    One-size-fits all nutrition doesn’t work in a world where everyone is different. Your blood type establishes unique Avoid and Beneficial foods, identifying a diet optimized for you. Find what diet best fuels your specific biology with our New York Times Bestseller, Eat Right 4 Your Type.

    Get the book ➝

  3. Know your supplements.

    Your blood type is different. Your diet is different. Your supplements should be too. We provide personalized, high-quality products formulated for your biology.

    Discover our products ➝

You’re an individual.

Personalized supplements designed for each Blood Type.

Blood Type Diet Success Stories

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