The key to your individuality lies in blood type. Your ABO profile helps you understand why certain foods are Right 4 Your Type® and others are not. It provides insight into how you can best handle stress, manage weight and plan strategies for overall health and well-being.
Welcome to the world of personalization, where you can finally be you.
3 Simple Steps to Get You Started
Don’t know your blood type? Find out in under 10 minutes with our home blood-typing kit.
One-size-fits all nutrition doesn’t work in a world where everyone is different. Your blood type establishes unique Avoid and Beneficial foods, identifying a diet optimized for you. Find what diet best fuels your specific biology with our New York Times Bestseller, Eat Right 4 Your Type.
Your blood type is different. Your diet is different. Your supplements should be too. We provide personalized, high-quality products formulated for your biology.
Kris D. | Blood Type O
When I realized my allergies had gone away, I was sold. The pain, inflammation from sinus pressure and infections were no longer at the forefront of my mind. What I realized was that it hadn’t been the outside environmental factors that were affecting me as much as it was a beat-down immune system that made me more susceptible to those factors.
Shun A. | Blood Type A
My journey was fantastic! I followed the program by excluding Avoids for my blood type and replacing them with Beneficials.I lost weight, plus The Blood Type Diet has helped me to keep a clear mind. I no longer feel fatigued after eating, and at the end of the work day I still feel energized, instead of tired and ‘out of fuel.’
Kathy B. | Blood Type B
After two weeks of strictly following the diet, I lost a whopping five inches off the spare tire that had been plaguing me. I was hooked on the wonderful feeling. At this point of my life, I am healthy, vibrant and happy. My family, including my grandchildren and even my great-grandson all follow the diet to a “T” and all share the same vitality.
Kelly R. | Blood Type AB
I don't call it a diet! It’s my way of life. So here I am, 84 pounds gone, I'm between 153-155 and holding steady. I sleep all night and don't use my C-pap to breathe anymore. I have no inflammation, no “food babies” (belly bloating), and for the first time in my life, I have ankles! I feel great. Super good, super great, perfect.