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The diet that knows you best.

The key to your individuality lies in blood type. Your ABO profile helps you understand why certain foods are right for you and others are not. It provides insight into how you can best handle stress, manage weight and plan strategies for overall health and well-being.

Welcome to the world of personalization, where you can finally be you.

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Know you.

3 Simple Steps to Get You Started

  1. Know your type.

    Don’t know your blood type? Find out in under 10 minutes with our home blood-typing kit.

    Find out your blood type ➝

  2. Know your foods.

    One-size-fits all nutrition doesn’t work in a world where everyone is different. Your blood type establishes unique Avoid and Beneficial foods, identifying a diet optimized for you. Find what diet best fuels your specific biology with our New York Times Bestseller, Eat Right 4 Your Type.

    Get the book ➝

  3. Know your supplements.

    Your blood type is different. Your diet is different. Your supplements should be too. We provide personalized, high-quality products formulated for your biology.

    Discover our products ➝

You’re our type. Learn more about yours.

Get the 1st chapter of Eat Right 4 Your Type

Dr. Peter D’Adamo’s seminal work established The Blood Type Diet as the leading plan in the world of personalized nutrition. Sign up for an exclusive look at the book.

Blood Type Diet Success Stories


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The statements made on our websites have not been evaluated by the FDA (U.S. Food & Drug Administration).
Our products and services are not intended to diagnose, cure or prevent any disease. If a condition persists, please contact your physician.

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