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Restore calm focus with Attentia®
As part of the natural process of aging, we may experience a progressive decline in cognitive function. Dr. D'Adamo has formulated Attentia® designed to help maintain healthy brain function and provide an overall feeling of well-being.

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Are You New to the Blood Type Diet?
Welcome to the first line of health supplements built on the understanding that you are a biochemical individual. Your blood type is the key to a more personalized approach to diet, supplements, and lifestyle.

It's Simple to Start: Just Four Easy Steps
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Helpful Articles




Spotlight Archive

December 30, 2008 Spotlight: D’Adamo Genoma Skin Care Gets Glowing Reviews!

Last spring, Dr. D’Adamo launched his skin care collection, D’Adamo Genoma, with our first product, Day Light Skin Crème. Since then the crème has been flying off our shelves! Why? Because it works! Based on our wonderful feedback, Dr. D’Adamo has expanded the collection to include a night crème, a cleanser and a toner – a complete skin care system! All our skin care products are carefully blended with all natural, wild-crafted and organic botanicals. They contain no mineral oil, parabens, paraffin or petroleum, which research shows can be disruptive to hormonal activity. D’Adamo Genoma is formulated to be right for all skin types – most skin care products contain irritants for one or more blood groups. Here’s what some satisfied customers had to say: Read more...


December 15, 2008 Spotlight: Fall on The Plateau Conference Gathered Eat Righter’s From Near and Far October 24-25, 2008

Excitement was in the air in Crossville, Tennessee! It was the location of the Plateau Eat Righter’s Conference and IfHI Certification Testing. This was the first time that Institute for Human Individuality Certification testing was offered outside of an IfHI Conference! Larry Nesbit, the founder of the Plateau Eat Righter’s group and conference organizer, was busy coordinating the conference, greeting friends old and new and anticipating the arrival of his honored guest speaker, Dr. Peter D’Adamo! Read more...


Novemember 2008 Spotlight: Jacquelynne Featherly, CN/DIHOM/ND/MIfHI

Jacquelynne “Jackie” Featherly had a background in natural medicine long before she started following The Blood Type Diet. Jackie had been a homeopath for more than 25 years and had a thriving practice and was studying to be a Naturopathic physician. In 2000, at the age of 54, she was diagnosed with colon cancer. After consulting with physicians and undergoing a sigmoidoscopy, Jackie was informed that surgery would be necessary to remove a large tumor. Read more...


October 9, 2008 Spotlight: Dr. Steve Nenninger, ND, NDM, CD

Dr. Steve Nenninger is a Naturopathic physician with practices in Manhattan, Port Jefferson, New York, and Phoenix, Arizona. To keep pace with his busy lifestyle, he follows the GenoType Diet (he’s a GT-3, Teacher). “Since implementing the GenoType Diet 6 months ago, my health has reached its highest point in my adult life.” Dr. Nenninger says enthusiastically, “I was eating gluten free bread with a lot of tapioca in it and not feeling well. I switched to a gluten free alternative that matched my GenoType and have felt much better. This is an example that shows how important the GenoType Diet is.” Read more...


October 1, 2008 Spotlight: Dr Vrzal and the Sports Care Center, Laguna Niguel, CA

Dr. Scott Vrzal admits that he primarily got into healthcare for selfish reasons. “I figured the better I understood the body, the better I could take care of myself and there is no better feeling than that of helping another.” A doctor of Chiropractic, with many hours of advanced study in Applied Kinesiology and other natural healing techniques, Dr. V, as he’s known to his patients, runs the Sports Care Clinic in Laguna Niguel, California. “At the Sports Care Center we offer a unique combination of Applied Kinesiology with the Blood Type and GenoType nutritional programs. Read more...


September 2008 Spotlight: Renee Nolte, Multi-Black Belt, Offers GenoType Boot Camp, Portland, TX

After hearing an interview with Dr. D’Adamo and Dr. Memhet Oz on XM Radio, Renee Nolte immediately went out and bought The GenoType Diet. “It totally grabbed my attention. I read the book in three days.” Renee says. However, this dynamic woman did not simply start applying the principles to her own life, she took it to a whole new level - she started a GenoType Boot Camp! Read more...


July 2008 Spotlight: The Lantern Post and Herb Shop, Lithopolis, OH >

The Lantern Post and Herb Shop is a peaceful oasis in the charming town of Lithopolis, Ohio. With a large herb garden and a calming pond, the shop is located in a pre-1800 building that has been continuously operating as a business since that time. “It still has the original sand stone stage coach steps leading into the shop. The original timber framing is visual as are the original wooden floors and framed glass windows.” says owner Leslie Fisher. Read more...


June 2008 Spotlight: Norwalk Natural Foods, Norwalk, CT

Rick Ringel has been in the natural health business for almost as long as he can remember. 'It's all I've ever done. My mom had a health food store in Queens, NY that opened in 1961. Eventually my dad joined her and both my brother and I followed her into the business. It's all in the family!' In 1990, Rick purchased his own store, Norwalk Natural Foods, an existing health food store in Norwalk, Connecticut. It was one of the few health food stores in the area and had been operating for almost 50 years when Rick purchased the shop. Read more...